Here's how you can do everything possible before the end of the financial year (April 6th 2026) to stop giving thousands away to the tax man and missing out on tens of thousands of profit in your dental practice. Start having more free time by  making your business as tax efficient as possible increasing your monthly take home profit.

Maximise the profit of your dental practice by having the right financial team you need to run your business effectively. (...and not flying alone every single month guessing if you are doing the right thing)

Dr. James Martin here…

I created the Dentists Who Invest platform 5 years ago. The whole idea was to empower dentists in order that they can make educated financial choices and thus achieve financial freedom. And during that time, something became very clear to me.


Most principal dentists are doing ok. Could be worse... but at the same time could also be a WHOLE lot better. A lot of principals were sold the dream of having a business that makes money while they sleep. However the reality for plenty is not having enough time to do the things they would like to do. Time that is sucked up by the nitty-gritty of the day-to-day... and of course not to mention the amount of bandwidth keeping the patients happy too...

But the issue is that we were trained to be dentists and not business owners. Principals never really ever had any formal training or support when it comes to running their business.

 

It took us 5 years to learn how to be a dentists and even after that training we definitely had a lot to learn. So imagine the time it truly can take to master the same in business... Therefore anything that can speed it up is massively useful. It literally takes money that would have taken years to gain and puts it into our hands today


I've always noticed that a lot of principals kept asking about how they could become as tax efficient as possible. This is definitely something that contributes massively to our bottom line. It's our ethical duty to pay the tax that is expected by us from the UK Government. However, how about the HMRC approved methods that our lesser known and not mentioned to us because our accountants are too busy? HMRC want us to use these methods - it's why they exist...

 

In addition to this, anything else that can boost profitability without more effort is something that we need to consider. And a big one that is obvious are the services we use every day as a practice owner. I'm talking card processing fees, insurances, indemnities, software fees etc etc. How do we know they are the best of the best and also the best value...? The reality is most of us are overspending on lower quality services which could easily be rectified with the correct know-how


Increasing profit is all well and good... but where it really gets cool is what it can mean for practice owners. If our practices were a even a little bit more profitable they could take their foot off the gas a lot more and drop a clinical day


That's free time to
- Hit the gym

- Be with family
- Travel
…or just take some time out and not do anything at all (...completely fine as well)
They wanted to understand how this was possible and leverage the easy easy that exist to do this
Those conversations stayed in my head...


They made me realise that principals need something more focused that gave them what was required straight into their hands to achieve exactly these goals...

I always thought to myself: "What if there was one resource that provides everything needed to achieve this for any UK Principals in a simple, clear and user friendly way."

So I decided to go all in.

I reached out to the best people in my network. Experts who have helped me personally. People who have spent years mastering their respective crafts. Together, we combined our knowledge and created something I really wish existed when I first started learning about money.

That is how the Smart Money Principals Club was born.

A complete top-down financial suite created specifically for principals to help them maximise the profitability of their practice.

Inside, you will find everything you need to:

  1. Optimize the tax efficiency of your practice via connecting with our in house expert panel (5 or 6 figures worth of savings)
  2. Maxismise the profitabilty of your practice by connecting with our approved panel of practice services. Think the best of the best when it comes to operations and also saving money therefore increasing profit too
  3. Gain a world class business education from some of the best of the best when it comes to running dental practices. You can also gain verfiable CPD on this as well. Two birds one stone - another way to save time whilst also tacitly improving your business.

 

The goal is simple. To create one resource of approved services that principals can use to:

  • Become as tax efficient as possible
  • Minimize monthly outgoings/boost profitability
  • Get much closer to getting the practice they were promised when they purchased a business many moons ago... and start living a life on their terms (...and not the terms of others)


And here is the best part - this is the UKs ONLY financial suite dedicated to allowing UK principals to have everything they need to run the business as effectively as possible

I'm Ready

"So How Does It Work??"

I've made this as simple as possible to follow... The whole purpose of this is save a huge amount of time and also create something that generates as much profit as reasonably possible

So here's how the process works:

  1. Become a member using the "add to cart" button on this page
  2. Connect with our hand picked panel of tax saving experts and book your complimentary 1:1 call with each of them. Our experts Chris, Shishir and Luke will use their specific areas of expertise to anaylse your tax return and ensure you are paying what you should be. On a 7 figure turnover practice it is not inconceivable this results in a 5-6 figure saving
  3. Next you can use our in house panel of practice profitability experts to ensure that every single outgoing in your practice is as optimised as possible. E.g. - Income Protection
    - Card Bills
    - Essential Software
    - Dental Indemnity
    - Laboratory Bills
    - Dental Equipment and Supplies
    - Practice Insurance Both in terms of the service being first rate and also the size of the outgoing being as minimal as possible. They will handle the entire process for you so that we know this is done properly...
  4. Learn from the best of the best of the best when it comes to running your business so that you know things are running as efficiently as possible and that you are doing everything you can to achieve success straight from their playbook


The extra cool part is that you get regular reviews with each of these individuals too. This is to ensure you are staying on track when it comes to making your bussiness work for you... and not ht eother way around

Become as tax efficient as possible
Manage outgoings
Increase profits
Get back your free time

All of these perks are designed to support you, strengthen your finances and put more money directly in your pocket so you have more for what really matters...

Let's Go

New Section:

Meet our Panel of Experts

- Chris Lonergan - Capital Allowances Specialist. Expert in reclaiming missed 

These apply no matter how long ago your practice was built and are often left unclaimed. Chris will go through the blueprints and claims of your practice in forensic detail to ensure that nothing is left unclaimed often resulting in a 5-6 figure saving in taxes

Average tax rebate 50-60k

- Shishir Khadka - Specialist accountant to dentists and expert on cashflow/profitability

Average tax saving 15-16k

- Luke Hurley - Financial Planner and expert on reducing IHT liabilities

Average tax saving 18-19k

 

What To Expect:

When you join the Smart Money Principals Club (SMPC), you immediately gain access to everything I mentioned above. Inside, you will find a clear dashboard which lays out the steps mentioned in the "So How Does It Work??" section

Your ongoing membership covers you for all new services that are launched regularly, updates to the CPD section of the platform and also regular reviews with the panel of experts we have assembled. This means that as your business grows you can ensure you are are taking advantage of new opportunities to increase profitability even further still. 

Here's the best bit…

I really only want people to purchase this who benefit massively from it - they are the ones who leave great reviews and tell others about the platform of course

So here's what I'm willing to offer:

If after 60 days you don't have a clear path to make an extra £15,000 of profit in your business... Yes that's correct £15k

Then I personally would like you to contact either myself or my team by the details provided on the platform. And I personally will refund you the full first years membership. You will walk away with a risk free investment


 

If you are ready to get started, here is all you need to do:

Click the button below that says Add To Cart
On the next page, enter your details and complete your payment using a credit or debit card
You will receive your confirmation and login details by email within a few minutes
And from there, you simply dive in + start creating a plan with our experts to make your £15,000 extra in profit... and all being well it will be more than that

➜ And if you do not have a clear plan to do that within 60 days - I'll give you everything you have paid straight back into your bank account straight away. I only want people on the inside of this thing when it's absolutely obvious it is worth it for them.

 

 

Add to Cart

Looking forward to see you on the inside,

– Dr. James Martin

What have UK Dental Principals gained from the
Smart Money Principals Club

Smart Money Principals Club FAQs

Add to Cart

"Before I started 
I was pretty clueless on money and finances…
Now I know how to structure my finances…
How to talk about money better and…

Do it with confidence." 

-Dr. Arti Shah, London

* Access to experts/significant discounts contingent on remaining an ongoing member of the Dentists Who Invest Smart Money Principals Club